UNIT 3 » L2 (9)

Fill in the words from the box. The Power of MTV MTV is a satellite and cable television network which plays pop videos and shows 24 hours a day. Because of MTV, videos dominate the pop market, and this is a new challenge for advertisers. These days almost all successful pop stars are expected to perform in front of the camera by their managers who make them do it in order to sell records to world market. Some people in the pop business argue that videos mustn’t be allowed to become too important. They worry that pop videos may help people who can dance but have no musical ability, to become successful just because they hire the right director for their video. This criticism doesn’t worry kids very much; they watch MTV all the same, no matter what quality the concerts are. MTV has plenty of pop stars and over 80 million subscribers all over the world. Kids want MTV.