Unit 2. WHAT’S YOUR CHOICE? » Стр.102 (7b)

Стор.102 Впр.7b b) Look and say what programmes are the most common on British TV. Television (colloquially known as "TV" or the "telly") is nowadays so popular that it is hard to believe that the first pictures were transmitted about fifty years ago. The BBC was the first company in the world to provide a public television service, which began in 1936. Viewers are now able to watch television for many hours a day, if they have time and wish. Moreover, viewers now have four channels at their disposal. In 1955 the Independent Broadcasting Authority opened a television service and in 1982 a second independent service came into operation. The BBC provides two channels. Advertisers buy time for advertising on Independent Television, but advertising time is short; it is limited by the special Act that allowed commercial television. Viewers of any of the programmes can watch plays, reports about different events, sports, news, interviews with famous people, musical performances and many other things. Films are often televised and many of them are made specially for television. The cinema industry is jealous of television, and keeps new films for showing in cinemas.